About Us
“A smart skincare solution that knows your skin as well as you do.”
As MBA aspirants juggling classes, stress, and pollution, our skin paid the price — breakouts, dullness, dryness, you name it.
No single brand truly understood our individual skin concerns. That’s when we decided to build what we couldn’t find:
We started our journey with a simple mission: to make skincare smarter, simpler, and truly personalized. Our team of skincare enthusiasts, dermatology consultants, and tech-driven innovators came together to create solutions that understand your skin’s real needs.
PERSONALISED means BETTER
Our Promise:
- 100% personalized routines based on your skin type and concerns
- Dermatologist-backed guidance
- Clean, effective, and cruelty-free products
- Ongoing support as your skin evolves
“Your Skin. Your Story. Your Routine.”

